When developing our hook bait range we took a leaf out of the Carp anglers book and asked what makes boilies so effective? and can this knowledge be addapted to match pellets? So compared to our soft feed pellet our hook bait ranges all have ingredients added which would normally be reserved for specialist angling baits. We've added a blend of water soluble ingredients to increase leakage into your swim. Which also makes them an ideal cold water bait. Additional Amino acid releasing compounds and localised pH changing ingredients which alter the pH of the water around your bait which fish can detect. Topped off with our "Addiction" additive to keep the fish coming back fore more. During testing the catch difference was significantly improved and we knew then that the NSA Hook Bait range was a real winner.